In advertisements that aired during the Super Bowl in 2016, the company boasted how mortgage borrowers could go through the entire loan origination process from application to closing without speaking to any people if they wanted.īefore Rocket Cos. Quicken Loans first debuted the Rocket Mortgage brand back in 2015 as the name for its new, digital lending process. The company also owns auto financer Rocket Auto and personal loans company Rocket Loans, among other subsidiaries. “With this official name change, we will have a consistent brand that is synonymous with innovation and excellence,” said Jay Farner, CEO of both Rocket Mortgage and Rocket Cos.
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June 2023
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